In what is being touted as a sporting first, the historic Boat Race’s principal sponsors are teaming up with Cancer Research to give away their sponsorship of the 2016 and 2017 races to the UK based charity.
Announced at an event in London on the 19th January, the event will now be known as the Cancer Research UK Boat Races. Combining the respective universities iconic blues with the magenta of the charity, this market leading initiative will aim to increase the charities exposure through the racing.
BNY Mellon and Newton Investment Management will work together with Cancer Research UK to support their fundraising activities in the build up to The Boat Races and will also be implementing their own initiatives with all fundraising in aid of Cancer Research UK.
Helena Morrissey, CEO of Newton Investment Management and a driving force behind the staging of the first ever women’s boat race on the famous championship course, spoke of her delight at the new venture. “The role of business in society is clear: in addition to performing well for customers and shareholders, we can and must use our resources to help solve difficult problems. We hope this news encourages other companies around the world to follow suit and that together, we can make a genuine difference”.
Executive Director of the Boat Race Company Ltd, David Searle, praised the race’s title sponsors. “In BNY Mellon and Newton Investment Management we knew we had sponsors who would do something out of the ordinary. After making history with the introduction of The Women’s Boat Race to the Tideway in 2015, this amazing gesture is breaking new ground in sponsorship. We are very grateful to BNY Mellon and Newton Investment Management for this move and for their commitment to support their gesture by helping to raise significant sums of money for Cancer Research UK through the various events they are developing with us and the team at CRUK”.
It is clear that the initiative will have a great effect on the race’s image; Oxford University Women’s Boat Club President Maddy Badcott spoke of the potential effect the move will have on others. “We hope that this new connection with The Boat Races will inspire members of the public to support Cancer Research UK, an organisation which supports the tireless work of so many to further our understanding of the disease and work towards the development of new treatments for it”.